Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Dennis Zink as your host.

Getting your message across requires more than just talking or typing content.  In this episode J. Robert (Bob) Parkinson, executive communications coach, author and newspaper columnist, shares his expertise on the subject of interpersonal communications with Dennis Zink and Fred Dunayer.

Direct download: Episode_38_-_Communicating_Effectively_in_the_Workplace.mp3
Category:general -- posted at: 10:06am EDT

Creating a brand image is an essential element of marketing communications.  Dennis Zink and Fred Dunayer are joined by Steve Smith of Consonant Custom Media to discuss best practices and policies in the creation of a brand identity.

Direct download: Episode_37_-_Branding.mp3
Category:general -- posted at: 12:00pm EDT

Maintaining a healthy lifestyle can be tough for business persons and those around them.  97-year-old author and entrepreneur Sylvia Goldman sits down with Dennis Zink and Fred Dunayer to discuss theories and techniques designed to keep us healthy in mind and body.

Direct download: Episode_36_-_Living_Thin_and_Stress_Free.mp3
Category:general -- posted at: 9:13am EDT

Matching your communication style to that of your customer will profoundly affect your ability to close sales.  Dennis Zink and Fred Dunayer chat with Mike Lewis, author of The Sales Bridge and a SCORE mentor, to understand the various personality types and communication styles that can improve your ability to sell your products and services.

Direct download: Episode_35_-_The_Sales_Bridge.mp3
Category:general -- posted at: 7:45pm EDT

Rapid and reliable access to documents can have a profound impact on the productivity of your business.  Steve Feldstein, Director of Marketing – SMB Laser & Scanner Products for Brother, Inc., Dennis Zink and Fred Dunayer discuss the basics of selecting and using document management systems.

Direct download: Episode_34_-_Document_Management.mp3
Category:general -- posted at: 5:11pm EDT

Selecting the best form of organization for your company can make a significant difference in your taxes and potential liabilities.  Join Dennis Zink and Fred Dunayer in a discussion with Nellie Akalp of CorpNet.com, to review the different organizational structures that can optimize your corporate environment.  

Nellie writes for Entrepreneur, Forbes, Mashable and others sharing her insight on a monthly basis. She has been named as a Top Small Business Influencer by Small Business Trends the last three years and CorpNet.com was recognized on the Inc. 5000 list in 2015 as one of the fastest growing privately-held companies in America.

Direct download: Episode_33_-_Business_Incorporation_101.mp3
Category:general -- posted at: 10:41am EDT

Setting prices for your products or services can be challenging for entrepreneurs.  Dennis Zink and Fred Dunayer chat with Jack Grise and Mike Lewis, both SCORE certified mentors, regarding various strategies and things to consider when setting prices. 

Direct download: Episode_32_-_Pricing_for_Profit.mp3
Category:general -- posted at: 10:02am EDT

Keeping your employees healthy and happy is just good business!  Dennis Zink leads a discussion with Bob Merberg, a progressive and highly recognized wellness expert with Paychex, Inc., that identifies the best cost-effective policies and practices to have a healthy, motivated workforce.

Direct download: Episode_31_-_Employee_Wellness.mp3
Category:general -- posted at: 12:23pm EDT

A financially secure retirement is the goal of small business owners and their employees.  T. J. Houppert, a retirement planning expert with Paychex, discusses with Dennis Zink how small business owners can build a successful retirement plan both for themselves and for their employees.

Direct download: Episode_30_-_Retirement_Planning_for_Small_Business.mp3
Category:general -- posted at: 9:14am EDT

Acquiring the right technology for your office allows you to accomplish more tasks with less effort.  Dennis Zink, Fred Dunayer and Tom Monczka from Brother International Corp. discuss the computers, software, printers and other devices that will make your office efficient and productive.

 

Direct download: Episode_29_-_Office_Equipment.mp3
Category:general -- posted at: 11:46am EDT