Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Dennis Zink as your host.

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Syndication

Placement on the first page of search engine results is like having prime real estate and a huge sign!  In a discussion with Dennis Zink, Scott Gonnello, author of Common SEO Mistakes: Basic Edition, relates basic and advanced SEO concepts and talks about some of the most common mistakes businesses make when creating websites.

Direct download: 20_-_Search_Engine_Optimization_SEO.mp3
Category:general -- posted at: 7:58pm EDT

A Business Plan is the roadmap to having a successful business.  Dennis Zink interviews Dennis Hernreich and Bob Theis, SCORE mentors, who discuss how and why both new and existing businesses should develop these plans.

Direct download: Episode_19_-_Business_Plans.mp3
Category:general -- posted at: 1:20pm EDT

Selling is both an art and a skill.  Dennis Zink interviews John Bonar, who's shares his more than 30 years of sales experience.  Learn both the fundamentals of sales as well as John's proven tips for establishing excellent customer relationships.

Direct download: Episode_18_-_Sales.mp3
Category:general -- posted at: 10:54am EDT

Accountants provide invaluable advice and services for small businesses.  Host Dennis Zink and Jim Repp, a CPA and SCORE mentor, discuss the ways that accountants and accounting services can assist businesses and touch on some of the decisions that those businesses need to make in the early stages of development.

Direct download: Episode_17.mp3
Category:general -- posted at: 1:34pm EDT

Learn how to define a business in a single page.  Richard Randolph and Dennis Zink discuss a new concept in business planning that provides a quick overview for your business model and creates the structure for a more in-depth business plan.

Richard can be reached at www.floridacreativitycenters.com or 941-726-4388

Direct download: 16_-_The_Business_Model_Canvas.mp3
Category:general -- posted at: 10:46pm EDT

Don't wait for a crisis to practice good public relations!  In this podcast, Susan Hicks of Precise Communications and host Dennis Zink discuss the variety of opportunities and situations in which public relations should be considered.  

Susan's website is www.precisecomm.com and she can be reached at susan@precisecomm.com or 941-925-3602.

Direct download: Episode_15_-_Public_Relations.mp3
Category:general -- posted at: 10:36pm EDT

Successful business owners need to learn how to find out what they don’t know.  Dennis Zink, Bonnie Seitzinger and Fred Dunayer discuss methods to capture both internal and external hidden information.

Direct download: 14_-_How_to_Know_What_You_Dont_Know.mp3
Category:general -- posted at: 12:11pm EDT

Protecting your intellectual property may protect your ability to stay in business.  Dennis Zink interviews Joseph Long, a patent attorney and licensed professional engineer, who tells us how and when to protect these assets with trademarks, copyrights, patents and trade secrets.

 

Joe can be reached at his website:  www.longtechlaw.com

Direct download: 13_-_Intellectual_Property.mp3
Category:general -- posted at: 7:38pm EDT

Crowdfunding is where you post your business idea on the web, sit back and collect lots of money, right?  Well, not exactly.  Dennis Zink interviews John Montelione and MaryAnn O'Neil of MsGenuity, a company that assists businesses, particularly those run by women,  that want to raise capital from large numbers of contributors.

MaryAnn and John provide listeners with a deeper understanding of the crowdfunding experience, including the benefits and responsibilities that must be considered when using this novel form of financing.

John and MaryAnn can be reached at www.msgenuity.com.  Their individual email addresses are john.montelione@msgenuity.com and maryann.oneil@msgenuity.com.

 

Direct download: Episode_12_-_Crowdfunding.mp3
Category:general -- posted at: 11:39am EDT

Networking is more than just meeting new people and collecting business cards. Dennis Zink interviews Sara Hand with Spark Growth, whose extensive experience in networking has enabled her to build collaborative relationships between and within business groups and community organizations.  In this episode she emphasizes the importance of building productive relationships.

 

Sara can be reached at sara@s-handgroup.com

Direct download: 11_-_Networking_With_A_Purpose.mp3
Category:general -- posted at: 3:27pm EDT