Thu, 1 August 2019
Business owners and entrepreneurs are becoming increasingly aware that social media is a vital part of any marketing plan. Many of them don't have a complete understanding of this technology. They don't know what it is or how to use it.
In this episode, host Dennis Zink speaks with Mical Johnson of Cyberize Group and Jason Bearden of Digital MKTG Pro (see contact information at bottom.) They discuss:
What is social media?
How is social media different than SEO?
The main social media platforms for B2B and B2C
What Twitter is good for?
Why it’s important for businesses to be involved in Social Media
How to build your customer base
What is the most effective way to build engagement
What are some benefits to joining groups
How to measure social media activities
What the best platforms are to reach a younger audience
When is the best time to use Pinterest
When is the best time to use Instagram
How to reach a more mature audience
What does it cost to have a social media campaign
What is the biggest misconception about social media
What are the key components of a typical social media marketing campaign
What a client budget looks like
Social Media and your website are key to your future success. Listen to this podcast and learn how to use them for maximum effect!
Mical Johnson, President, Cyberize Group / firstname.lastname@example.org
James Bearden, Owner, Digital MKTG Pro / email@example.com
Mon, 8 July 2019
Alexis Nguyen, owner of an Assisting Hands Home Care franchise, is a major success story. She credits her SCORE mentors with helping her build her multi-million dollar business.
In this episode, host Dennis Zink speaks with her and her two SCORE mentors, Stroud Curran with the Tampa chapter, and Lloyd Nurick with the Manasota chapter, regarding the relationship between a client and mentor, and how the client can best use the mentors to advance their business.
Subjects discussed include the setting of goals and key performance indicators, the frequency and logistics of meetings, how to work with multiple mentors, and the key advice that the mentors gave Alexis to help her understand her role in her own business. If you're considering getting a SCORE mentor, this episode will help you make that decision, and to get the most out of your mentoring relationship.
Wed, 5 June 2019
Access to capital is a problem faced by most businesses. We’ve brought back Gerri Detweiler, Education Director of Nav, to further discuss the ways that businesses can gain access to funding. Gerri and host Dennis Zink talk about the importance of personal as well as business credit, how to check your credit, how you can improve credit scores and common mistakes people and companies make regarding their credit. They also discuss different types of financing, the impact of under-capitalization, the importance of a business credit card, the availability of SBA loans and many other topics. If your business requires capital, you won’t want to miss this!
Direct download: 78_-_Wheres_the_money_-_finding_your_best_lender.mp3
Category:general -- posted at: 12:23pm EDT
Tue, 30 April 2019
Buying a franchise can be an easier way to get into business than starting from scratch. In this episode, we're addressing the benefits and challenges associated with buying a franchise business. We'll be exploring what a franchise is, what types of franchises are available, how to choose the best one to fit your needs, and the cost of buying into and operating a franchise.
Along with host Dennis Zink, our guests are Bob Melberth, a SCORE Subject Matter Expert, and Jenny Sutter, owner of FranNet, which helps prospective franchisees select an appropriate franchise and negotiate the purchasing process.
SCORE is a 55-year-old nationwide non-profit organization providing free mentoring services to business owners. Our SCORE experts are here to guide you safely through that minefield.
Thu, 25 April 2019
Buying a business is one of the most important steps in life taken by entrepreneurs. It can be a rewarding experience or it can be a minefield fraught with danger. Our experts are here to guide you safely through that minefield.
In this episode, host Dennis Zink is joined by Peter Gruits, an experienced SCORE mentor, and Michael Zuckerman, also a mentor and an attorney who has been in practice for than 50 years to explore this topic.
Sun, 14 April 2019
This is the final episode in our series addressing exit strategies. In part one, we explored the important considerations sellers must understand before exiting their business. In part two, our experts presented ways in which businesses are valued. In part three, we outlines the first 5 steps of the process of selling a business.
In this podcast, we outline the final 5 steps in the selling process leading to a successful exit. Our guests Peter Gruits of SCORE and Matt LaPointe with Blalock, Walters PA, along with host Dennis Zink present a free-flowing dialog. This is a must-listen episode for anyone that is in the market looking to sell a small business now or in the next few years.
Fri, 15 March 2019
This is part three of a series of episodes addressing exit strategies. In part one, we explored the important considerations sellers must understand before exiting their business. In part two, our experts presented ways in which businesses are valued.
In this podcast, we outline the steps in the selling process leading to a successful exit. Our guests Peter Gruits of SCORE and Matt LaPointe with Blalock, Walters PA, along with host Dennis Zink present a free-flowing dialog on the first 5 steps of this process. This is a must-listen episode for anyone that is in the market looking to sell a small business now or in the next few years.
Mon, 4 March 2019
In this episode, Dennis Zink talks with Peter Gruits with the SCORE Exit Strategy Team and Eric Robinson, a CPA with Robinson, Gruters & Roberts, CPA, about business valuation.
You'll learn what a buyer is actually buying, methods used to establish value, and the definitions of goodwill and EBITDA. You'll also learn why owner benefits are added back to recast the true profit, how multiples are determined, SBA loan guarantees, taking an earnout as partial compensation, non-competes and what you should not do when selling your business.
Tue, 12 February 2019
In this first episode in a series about exiting your business, Dennis Zink talks with Mark Dunlop, Vice President with BankUnited, and attorney Ken Chapman, partner with Bowman, George, Scheb, Kimbrough, Koach & Chapman, P.A. about exit strategies.
If you own a business, at some point you will want to sell it, pass it on to others, or otherwise exit it while gaining the most value for it. Listen to this series of podcasts and learn how to do it right!