Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Dennis Zink as your host.

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Syndication

Achievers throughout history have had one thing in common—they know themselves.

 

In this seminar on Personality Selling, Mike Lewis will share insights into the psychology of the sales process, provide practical tips and tools to understand your own selling style,recognize the buying styles of your customers and adapt your selling style to increase sales, enhance sales communications and build relationships.

 

Mike Lewis is a certified SCORE mentor and the Chapter Chair of Pasco-Hernando SCORE in Pasco County, Florida. Mike has been a small business owner and is an expert in selling techniques and sales communication skills and an entertaining and engaging sales trainer. His published book, The Sales Bridge, The Art of Sales Communication, focuses on why personality selling is an ideal way to interact, communicate, and sell more products and services.

 

SCORE is proud to partner with Sarasota County Libraries and Historical Resources, and Sarasota County Economic Development to offer this seminar as part of the on-going Success Strategies for Business Owners Meetup Group.

Direct download: Episode_59_-_Personality_Selling.mp3
Category:general -- posted at: 12:00pm EDT

Purchasing a franchise gives you a head start towards owning and operating your own business.  In this session Mats Bengtson, a Certified Franchise Specialist at FranNet and a SCORE Certified Small Business Mentor, will discuss the items that should be considered when reviewing franchise ownership opportunities, as well as planning for business ownership and funding options.

SCORE is proud to partner with Manatee County Public Library and Manatee County Economic Development Division and the speaker to offer this program.

Direct download: Episode_58_-_Franchise_Ownership_Opportunities.mp3
Category:general -- posted at: 8:43am EDT

Crowdfunding can be the entrepreneur's avenue to success.  Last year, entrepreneurs with great product ideas raised over $16 billion to launch their companies.

Presenter John Montelione is CEO and Founder of J-Tech Investments and a self-described serial entrepreneur, author, mentor and lecturer.  He actively consults to startups.  John has extensive experience in developing strategic business plans and launching innovative products within the healthcare and Department of Defense intelligence and Homeland Security markets.

SCORE is proud to partner with Manatee County Public Library and Manatee County Economic Development Division and the speaker to offer this program.

Direct download: 57_-_Crowdfunding_Revisited.mp3
Category:general -- posted at: 10:24am EDT

Many small businesses experience sales increases and decreases based on the seasons.  

In this episode, John Horne, CEO of the Anna Maria Oyster Bar restaurant group, Dylan Bower, General Manager of the Holiday Inn Sarasota Airport, and Stefan Sommerfield, a SCORE mentor with 40 years of experience in retail management, including clients such as Sax Fifth Avenue, Gimbel’s and Target, discuss the challenges and opportunities presented by seasonal business.  Hosting this session are Bob Melberth, SCORE vice-chair, and Chelsea Baker, Information Services Librarian of the Manatee County Central Library.

SCORE thanks the Manatee Public Library and the Economic Development Division for its assistance in the production of this podcast.

Direct download: Episode_56_-_Seasonality.mp3
Category:general -- posted at: 11:35am EDT

Growing your local business by taking it online requires thought and commitment.  Danny Catullo and Dennis Zink discuss the opportunities and challenges in this wide-ranging discussion which includes finding and using both your own resources and those of resource partners like Fedex.

Direct download: Episode_55_-_Using_a_Partners_Technology_to_Grow_Your_Business.mp3
Category:general -- posted at: 12:00pm EDT

Learn how to increase website clicks and conversions by tweeting during live events and by tapping into followers of thought leaders for a particular genre that resonates with your target audience. In this episode, Mical Johnson of Omen Interactive, a Navy and nearly two decade digital marketing veteran shares best practices to maximize the return on your Twitter advertising investment including geo-targeting, use of Twitter Cards, automatic bids and more. 

SCORE is proud to partner with Sarasota County Libraries and Historical Resources and the speaker to offer this program.

 

Direct download: 54_-_Maximize_Twitter_Advertising_ROI.mp3
Category:general -- posted at: 12:00pm EDT

The customer acquisition system is the most critical component of any business.  Using Facebook advertising, you can create a system that will be predictable and scalable. In this episode, Mical Johnson,  a Navy and nearly two decade digital marketing veteran shares best practices to maximize the return on your Facebook advertising investment.  Whether your marketing objective is increased website traffic, more leads or higher conversion, you can begin applying his practical tips to improve the effectiveness of your online marketing campaigns.

SCORE is proud to partner with Sarasota County Libraries and Historical Resources and the speaker to offer this program.

Direct download: 53_-_Maximize_Facebook_Advertising_ROI.mp3
Category:general -- posted at: 12:00pm EDT

Target marketing allows you to focus your marketing dollars and brand message to increase your ROI and track your results in real time. In this episode, Raul Vielma, Channel Manager for Propel Marketing and a digital marketing expert shares multiple ways to target your customer and potential customers online. Begin applying these practical tips on mobile responsiveness, search engine marketing and optimization, social media and display advertising immediately to grow your business .  

SCORE is proud to partner with Sarasota County Libraries and Historical Resources to offer this program.

Direct download: 52_-_Maximizing_Social_Media_Performance.mp3
Category:general -- posted at: 12:00pm EDT

Welcome to another edition of the Success Strategies for Business Owners podcast series.

Most business is generated by repeat customers, and new customers frequently come as referrals from those existing customers.  In this episode, Barbara Langdon, an email and social media marketing expert, owner of Market Momentum and a Constant Contact Authorized Local Expert, tells you how to use these tools to build your revenue by driving repeat business and customer referrals.  Learn some simple but effective best practices for making more effective use of your email marketing program.

SCORE is proud to partner with Sarasota County Libraries and Historical Resources and our digital marketing expert speaker to offer this program.

Direct download: 51_-_Building_Your_Business_with_Email_and_Social_Media.mp3
Category:general -- posted at: 12:00pm EDT

In this episode of our Success Strategies for Business Owners, Scott Gonnello, Search Engine Optimization expert and author of the book “Common SEO Mistakes”, shares SEO strategies and practical tips that you can apply to achieve online domination for your target market. SEO is marketing. Get answers to questions including what it takes to get and keep your website on page one of the search engines and how to know if what you are doing is delivering value for your business.

SCORE is proud to partner with Sarasota County Libraries and Historical Resources to offer this program.

Direct download: 50_-_SEO_Made_Easy.mp3
Category:general -- posted at: 12:00pm EDT