Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Dennis Zink as your host.

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Syndication

Welcome to another edition of the Success Strategies for Business Owners podcast series.

Most business is generated by repeat customers, and new customers frequently come as referrals from those existing customers.  In this episode, Barbara Langdon, an email and social media marketing expert, owner of Market Momentum and a Constant Contact Authorized Local Expert, tells you how to use these tools to build your revenue by driving repeat business and customer referrals.  Learn some simple but effective best practices for making more effective use of your email marketing program.

SCORE is proud to partner with Sarasota County Libraries and Historical Resources and our digital marketing expert speaker to offer this program.

Direct download: 51_-_Building_Your_Business_with_Email_and_Social_Media.mp3
Category:general -- posted at: 12:00pm EST

In this episode of our Success Strategies for Business Owners, Scott Gonnello, Search Engine Optimization expert and author of the book “Common SEO Mistakes”, shares SEO strategies and practical tips that you can apply to achieve online domination for your target market. SEO is marketing. Get answers to questions including what it takes to get and keep your website on page one of the search engines and how to know if what you are doing is delivering value for your business.

SCORE is proud to partner with Sarasota County Libraries and Historical Resources to offer this program.

Direct download: 50_-_SEO_Made_Easy.mp3
Category:general -- posted at: 12:00pm EST

In this special episode consisting of highlights from a SCORE workshop, Barbara Langdon, an email and social media marketing expert, owner of Market Momentum and a SCORE Mentor takes the mystery out of social media.  She discusses how to build your social presence using the 5 most popular social media platforms.  Barbara shares tips to identify if your social media activities are working and insights on the time and resources necessary to support each of these platforms.

SCORE is proud to partner with the Manatee County Government Neighborhood Services Department Library System to offer this program.

Direct download: 49_-_Using_Social_Media_Platforms.mp3
Category:general -- posted at: 12:00pm EST

In this episode, our guests discuss how to select a digital marketing provider. Gretchen Miscik, a SCORE Mentor, serves as the panel's emcee.  Fred Dunayer, also a SCORE mentor, is the audio engineer. SCORE is proud to partner with Sarasota County Libraries and Historical Resources and our panel of five digital marketing experts to offer this program

Direct download: 48_-_Social_Media_Panel_Part_3.mp3
Category:general -- posted at: 12:00pm EST

In this episode, our guests discuss search concepts, digital platforms, tools to start your digital marketing efforts, and common mistakes to avoid. Gretchen Miscik, a SCORE Mentor, serves as the panel's emcee.  Fred Dunayer, also a SCORE mentor, is the audio engineer. SCORE is proud to partner with Sarasota County Libraries and Historical Resources and our panel of five digital marketing experts to offer this program.

Direct download: 47_-_Social_Media_Panel_Part_2.mp3
Category:general -- posted at: 8:52am EST

In this special episode, our guests discuss why you should consider digital marketing, what you should expect from it, and how you should budget for it. Gretchen Miscik, a SCORE Mentor, serves as the panel's emcee.  Fred Dunayer, also a SCORE mentor, is the audio engineer. SCORE is proud to partner with Sarasota County Libraries and Historical Resources and our panel of five digital marketing experts to offer this program.

Direct download: Social_Media_Panel_2016-10-01_segment_1.mp3
Category:general -- posted at: 1:47pm EST

Marketing in the age of the internet is a complex subject, and external resources can assist in selecting and directing your marketing efforts.  Jennyfer Crawford of AskJennyfer, a business consulting and event management company, Jami Schwartz with online lender Kabbage, and SCORE mentor and chapter chair Dennis Zink discuss marketing concepts and opportunities, both on the internet and in the real world.

Direct download: Episode_45_-_Outside_Marketing_Assistance.mp3
Category:general -- posted at: 12:00pm EST

Good credit can encourage business success by making cash available when needed for growth or to keep the business operational.  Ty Kiisel of OnDeck rejoins Dennis Zink and Fred Dunayer to discuss how a business can and should maintain credit availability and the differences between small business and personal credit.

Direct download: Episode_44_-_Small_Business_Credit.mp3
Category:general -- posted at: 2:59pm EST

The processes, policies and circumstances of bank loans have been changing rapidly with the growth of technology  Dennis Zink chats with Ty Kiisel, small business expert, author and representative of online lender OnDeck, to understand the changes and how they might apply to your small business

Direct download: Episode_43_-_Small_Business_Loans.mp3
Category:general -- posted at: 9:29am EST

Managing cash flow is one of the primary responsibilities of a business owner. In the case of retail businesses, inventory typically drives expenses, which in turn drives cash needs. Jami Schwartz of Kabbage, an online lender, and Allison Boswell, a retail consultant with Reedy Consulting, join Dennis Zink and Fred Dunayer to discuss how a business owner can use their internal information and external resources as necessary to properly manage their cash flow.

 

 

Direct download: Episode_42_-_Cash_Flow_and_Inventory_Control.mp3
Category:general -- posted at: 2:46pm EST