Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Business Alchemist Dennis Zink as your host.

Growing your local business by taking it online requires thought and commitment.  Danny Catullo and Dennis Zink discuss the opportunities and challenges in this wide-ranging discussion which includes finding and using both your own resources and those of resource partners like Fedex.

Direct download: Episode_55_-_Using_a_Partners_Technology_to_Grow_Your_Business.mp3
Category:general -- posted at: 12:00pm EDT

Learn how to increase website clicks and conversions by tweeting during live events and by tapping into followers of thought leaders for a particular genre that resonates with your target audience. In this episode, Mical Johnson of Omen Interactive, a Navy and nearly two decade digital marketing veteran shares best practices to maximize the return on your Twitter advertising investment including geo-targeting, use of Twitter Cards, automatic bids and more. 

SCORE is proud to partner with Sarasota County Libraries and Historical Resources and the speaker to offer this program.


Direct download: 54_-_Maximize_Twitter_Advertising_ROI.mp3
Category:general -- posted at: 12:00pm EDT