Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Dennis Zink as your host.

Business owners and entrepreneurs are becoming increasingly aware that social media is a vital part of any marketing plan. Many of them don't have a complete understanding of this technology. They don't know what it is or how to use it. 

In this episode, host Dennis Zink speaks with Mical Johnson of Cyberize Group and Jason Bearden of Digital MKTG Pro (see contact information at bottom.)  They discuss:

What is social media?

How is social media different than SEO?

The main social media platforms for B2B and B2C

What Twitter is good for?

Why it’s important for businesses to be involved in Social Media

How to build your customer base

What is the most effective way to build engagement

What are some benefits to joining groups

How to measure social media activities

What the best platforms are to reach a younger audience

When is the best time to use Pinterest

When is the best time to use Instagram

How to reach a more mature audience

What does it cost to have a social media campaign

What is the biggest misconception about social media

What are the key components of a typical social media marketing campaign

What a client budget looks like

Social Media and your website are key to your future success.  Listen to this podcast and learn how to use them for maximum effect!

Contact Information:

Mical Johnson, President, Cyberize Group / mical@cyberizegroup.com

James Bearden, Owner, Digital MKTG Pro / jason@digitalmktgpro.com

 

Direct download: 80_-_Social_Media_for_Non-Techies.mp3
Category:general -- posted at: 12:00pm EDT