Don't wait for a crisis to practice good public relations!  In this podcast, Susan Hicks of Precise Communications and host Dennis Zink discuss the variety of opportunities and situations in which public relations should be considered.  

Susan's website is www.precisecomm.com and she can be reached at susan@precisecomm.com or 941-925-3602.

Successful business owners need to learn how to find out what they don’t know.  Dennis Zink, Bonnie Seitzinger and Fred Dunayer discuss methods to capture both internal and external hidden information.

Protecting your intellectual property may protect your ability to stay in business.  Dennis Zink interviews Joseph Long, a patent attorney and licensed professional engineer, who tells us how and when to protect these assets with trademarks, copyrights, patents and trade secrets.

Joe can be reached at his website:  www.longtechlaw.com

Crowdfunding is where you post your business idea on the web, sit back and collect lots of money, right?  Well, not exactly.  Dennis Zink interviews John Montelione and MaryAnn O'Neil of MsGenuity, a company that assists businesses, particularly those run by women,  that want to raise capital from large numbers of contributors.

MaryAnn and John provide listeners with a deeper understanding of the crowdfunding experience, including the benefits and responsibilities that must be considered when using this novel form of financing.

John and MaryAnn can be reached at www.msgenuity.com.  Their individual email addresses are john.montelione@msgenuity.com and maryann.oneil@msgenuity.com.

Networking is more than just meeting new people and collecting business cards. Dennis Zink interviews Sara Hand with Spark Growth, whose extensive experience in networking has enabled her to build collaborative relationships between and within business groups and community organizations.  In this episode she emphasizes the importance of building productive relationships.

Sara can be reached at sara@s-handgroup.com

Quality is more than just cost containment.  Dennis Zink interviews Bob Theis, a SCORE mentor and quality expert, whose experience with quality standards at major corporations showed the correlation between quality, customer satisfaction and company success.

Receiving mentoring and being a mentor are both rewarding experiences.  Dennis Zink interviews Charlie Sax and Dick Radt, long term SCORE mentors, who discuss mentoring from both perspectives.  They share suceess stories, and provide some tips for both clients and mentors.

Building security is often overlooked by business owners who think "it can't happen here".  Dennis Zink interviews Don and Dr. Donette Gordon, the owners of Unseen Security.  In this episode, they discuss the importance of preparing for the possibility of an "active shooter"; a person who comes into a building with the express intent of killing or injuring staff and others.  They discuss developing a security plan and how to protect yourself should an event occur.

They can be reached at 775-354-6700, or at their website: www.unseensecurity.com

Employment for seniors has been challenging.  Dennis Zink interviews Tim Hearon and Rick Emberly of Boomerswork.us.  Boomerswork.us is a service that matches senior, experienced retirees or those who wish to retire with prospective employers who are looking for defined-term or part-time staff.  Because of the technology platform utilized by Boomerswork.us, there is no cost to the employee, and the cost for employers is much less than that of traditional employment agencies.

For further information, you can visit www.boomerswork.us, call 941-441-5793, or email info@boomerswork.us.

Protecting computer data is an essential part of a business continuity plan.  Dennis Zink interviews David Spire, President and CEO of United Systems, Inc.  David has been named to the 2013 SMB 150, a listing of the top 150 worldwide SMB IT channel influencers, and United Systems was listed in the 2013 MSPmentor 100 Small Business Edition, the 2013 MSPmentor 501 Global Edition, the 2013 CRN Next-Gen 250 and the Tampa Bay Business Journal's List of the Top 25 Largest Managed IT Service Providers.

David can be reached at 941-721-6423, via email at david@unitedsystemsinc.com, or you can find out about the services his company provides at www.unitedsystemsinc.com