Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Dennis Zink as your host.

Keeping your employees engaged is a key to business success.  Linda Lucarelli, a senior HR Consultant with Paychex, Inc., and host Dennis Zink discuss ways to engage employees and avoid the high cost of turnover.

Direct download: Episode_23_-_Employee_Engagement_and_Turnover.mp3
Category:general -- posted at: 10:09pm EST

Employees of different generations tend to have different motivations and expectations.  Tricia McLaurin of Paychex talks with Dennis Zink to reveal these differences and explain how to work with employees of five different generations.

Direct download: Episode_22_-_Generational_Characteristics.mp3
Category:general -- posted at: 9:25am EST

Dennis Zink and Fred Dunayer welcome back Scott Gonnello, a search engine optimization (SEO) expert.  They discuss the use of Google Analytics and Webmaster Tools to identify opportunities to drive customers to your website and keep them there!

Direct download: 21_-_Analyzing_Website_Performance.mp3
Category:general -- posted at: 6:01pm EST

Placement on the first page of search engine results is like having prime real estate and a huge sign!  In a discussion with Dennis Zink, Scott Gonnello, author of Common SEO Mistakes: Basic Edition, relates basic and advanced SEO concepts and talks about some of the most common mistakes businesses make when creating websites.

Direct download: 20_-_Search_Engine_Optimization_SEO.mp3
Category:general -- posted at: 7:58pm EST

A Business Plan is the roadmap to having a successful business.  Dennis Zink interviews Dennis Hernreich and Bob Theis, SCORE mentors, who discuss how and why both new and existing businesses should develop these plans.

Direct download: Episode_19_-_Business_Plans.mp3
Category:general -- posted at: 1:20pm EST

Selling is both an art and a skill.  Dennis Zink interviews John Bonar, who's shares his more than 30 years of sales experience.  Learn both the fundamentals of sales as well as John's proven tips for establishing excellent customer relationships.

Direct download: Episode_18_-_Sales.mp3
Category:general -- posted at: 10:54am EST

Accountants provide invaluable advice and services for small businesses.  Host Dennis Zink and Jim Repp, a CPA and SCORE mentor, discuss the ways that accountants and accounting services can assist businesses and touch on some of the decisions that those businesses need to make in the early stages of development.

Direct download: Episode_17.mp3
Category:general -- posted at: 1:34pm EST

Learn how to define a business in a single page.  Richard Randolph and Dennis Zink discuss a new concept in business planning that provides a quick overview for your business model and creates the structure for a more in-depth business plan.

Richard can be reached at www.floridacreativitycenters.com or 941-726-4388

Direct download: 16_-_The_Business_Model_Canvas.mp3
Category:general -- posted at: 10:46pm EST

Don't wait for a crisis to practice good public relations!  In this podcast, Susan Hicks of Precise Communications and host Dennis Zink discuss the variety of opportunities and situations in which public relations should be considered.  

Susan's website is www.precisecomm.com and she can be reached at susan@precisecomm.com or 941-925-3602.

Direct download: Episode_15_-_Public_Relations.mp3
Category:general -- posted at: 10:36pm EST

Successful business owners need to learn how to find out what they don’t know.  Dennis Zink, Bonnie Seitzinger and Fred Dunayer discuss methods to capture both internal and external hidden information.

Direct download: 14_-_How_to_Know_What_You_Dont_Know.mp3
Category:general -- posted at: 12:11pm EST