Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Dennis Zink as your host.

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Growing your local business by taking it online requires thought and commitment.  Danny Catullo and Dennis Zink discuss the opportunities and challenges in this wide-ranging discussion which includes finding and using both your own resources and those of resource partners like Fedex.

Direct download: Episode_55_-_Using_a_Partners_Technology_to_Grow_Your_Business.mp3
Category:general -- posted at: 12:00pm EDT

Learn how to increase website clicks and conversions by tweeting during live events and by tapping into followers of thought leaders for a particular genre that resonates with your target audience. In this episode, Mical Johnson of Omen Interactive, a Navy and nearly two decade digital marketing veteran shares best practices to maximize the return on your Twitter advertising investment including geo-targeting, use of Twitter Cards, automatic bids and more. 

SCORE is proud to partner with Sarasota County Libraries and Historical Resources and the speaker to offer this program.

 

Direct download: 54_-_Maximize_Twitter_Advertising_ROI.mp3
Category:general -- posted at: 12:00pm EDT

The customer acquisition system is the most critical component of any business.  Using Facebook advertising, you can create a system that will be predictable and scalable. In this episode, Mical Johnson,  a Navy and nearly two decade digital marketing veteran shares best practices to maximize the return on your Facebook advertising investment.  Whether your marketing objective is increased website traffic, more leads or higher conversion, you can begin applying his practical tips to improve the effectiveness of your online marketing campaigns.

SCORE is proud to partner with Sarasota County Libraries and Historical Resources and the speaker to offer this program.

Direct download: 53_-_Maximize_Facebook_Advertising_ROI.mp3
Category:general -- posted at: 12:00pm EDT

Target marketing allows you to focus your marketing dollars and brand message to increase your ROI and track your results in real time. In this episode, Raul Vielma, Channel Manager for Propel Marketing and a digital marketing expert shares multiple ways to target your customer and potential customers online. Begin applying these practical tips on mobile responsiveness, search engine marketing and optimization, social media and display advertising immediately to grow your business .  

SCORE is proud to partner with Sarasota County Libraries and Historical Resources to offer this program.

Direct download: 52_-_Maximizing_Social_Media_Performance.mp3
Category:general -- posted at: 12:00pm EDT

Welcome to another edition of the Success Strategies for Business Owners podcast series.

Most business is generated by repeat customers, and new customers frequently come as referrals from those existing customers.  In this episode, Barbara Langdon, an email and social media marketing expert, owner of Market Momentum and a Constant Contact Authorized Local Expert, tells you how to use these tools to build your revenue by driving repeat business and customer referrals.  Learn some simple but effective best practices for making more effective use of your email marketing program.

SCORE is proud to partner with Sarasota County Libraries and Historical Resources and our digital marketing expert speaker to offer this program.

Direct download: 51_-_Building_Your_Business_with_Email_and_Social_Media.mp3
Category:general -- posted at: 12:00pm EDT

In this episode of our Success Strategies for Business Owners, Scott Gonnello, Search Engine Optimization expert and author of the book “Common SEO Mistakes”, shares SEO strategies and practical tips that you can apply to achieve online domination for your target market. SEO is marketing. Get answers to questions including what it takes to get and keep your website on page one of the search engines and how to know if what you are doing is delivering value for your business.

SCORE is proud to partner with Sarasota County Libraries and Historical Resources to offer this program.

Direct download: 50_-_SEO_Made_Easy.mp3
Category:general -- posted at: 12:00pm EDT

In this special episode consisting of highlights from a SCORE workshop, Barbara Langdon, an email and social media marketing expert, owner of Market Momentum and a SCORE Mentor takes the mystery out of social media.  She discusses how to build your social presence using the 5 most popular social media platforms.  Barbara shares tips to identify if your social media activities are working and insights on the time and resources necessary to support each of these platforms.

SCORE is proud to partner with the Manatee County Government Neighborhood Services Department Library System to offer this program.

Direct download: 49_-_Using_Social_Media_Platforms.mp3
Category:general -- posted at: 12:00pm EDT

In this episode, our guests discuss how to select a digital marketing provider. Gretchen Miscik, a SCORE Mentor, serves as the panel's emcee.  Fred Dunayer, also a SCORE mentor, is the audio engineer. SCORE is proud to partner with Sarasota County Libraries and Historical Resources and our panel of five digital marketing experts to offer this program

Direct download: 48_-_Social_Media_Panel_Part_3.mp3
Category:general -- posted at: 12:00pm EDT

In this episode, our guests discuss search concepts, digital platforms, tools to start your digital marketing efforts, and common mistakes to avoid. Gretchen Miscik, a SCORE Mentor, serves as the panel's emcee.  Fred Dunayer, also a SCORE mentor, is the audio engineer. SCORE is proud to partner with Sarasota County Libraries and Historical Resources and our panel of five digital marketing experts to offer this program.

Direct download: 47_-_Social_Media_Panel_Part_2.mp3
Category:general -- posted at: 8:52am EDT

In this special episode, our guests discuss why you should consider digital marketing, what you should expect from it, and how you should budget for it. Gretchen Miscik, a SCORE Mentor, serves as the panel's emcee.  Fred Dunayer, also a SCORE mentor, is the audio engineer. SCORE is proud to partner with Sarasota County Libraries and Historical Resources and our panel of five digital marketing experts to offer this program.

Direct download: Social_Media_Panel_2016-10-01_segment_1.mp3
Category:general -- posted at: 1:47pm EDT